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What is AdRelay?

AdRelay is a unified advertising API that lets you manage ad campaigns across multiple platforms through a single integration. Instead of building and maintaining separate integrations for Google Ads, Meta Ads, and TikTok Ads, you connect once to AdRelay and manage everything from one API.

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Who is it for?

AdRelay is built for developers and teams who need to:
  • Build ad management features into SaaS products, dashboards, or internal tools
  • Aggregate campaign data across platforms for unified reporting
  • Automate campaign operations like creation, budget changes, and pausing across multiple ad networks
  • Reduce integration complexity by replacing three separate API integrations with one

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Supported Platforms

PlatformStatusCapabilities
Google AdsLiveCampaigns, budgets, status management
Meta AdsLiveCampaigns, budgets, status management
TikTok AdsLiveCampaigns, budgets, status management

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How it works

  1. Authenticate with your AdRelay API key
  2. Connect your ad accounts via OAuth (Google, Meta, TikTok)
  3. Manage campaigns across all connected platforms through the unified API
AdRelay handles OAuth token refresh, API version differences, rate limiting, and data normalization across platforms so you don’t have to.

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Key Features

  • Unified schema — Campaigns, budgets, and statuses are normalized across platforms into a single consistent format.
  • Multi-platform operations — Create or update campaigns across multiple platforms in a single API call.
  • OAuth management — AdRelay handles the full OAuth lifecycle including token refresh for each platform.
  • Cursor pagination — Efficiently page through large result sets with cursor-based pagination.
  • Usage tracking — Monitor your API usage with built-in usage logs.

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Next Steps

Quickstart

Get up and running in under 5 minutes.

Authentication

Learn how API key and OAuth authentication work.